Article Writing: Commandment No.1

May 22nd, 2009

We all know article writing is the best thing for getting targeted traffic to our website for free, make us look like an expert on our given topic and fantastic from creating back links to our website for SEO purposes.

But there is wrong way and right way to write an article??

What should you do, Commandment no.1..
Always put the reader first, with so much information on the internet people are bombarded with article, newsletters, mailings every day so why should they take the time to read yours?

You should always give great content you may feel that you’re spilling the beans or giving away all your secrets, but who says you have to give it all away. You can give your readers a taster of what you know and then when they’re hooked and find themselves down at the bottom of the article and no where else to go, lead them on to your website where they can either read more about it or if they want purchase to find out more.

We all know that the majority of website have a poor conversion rate 1% but by bringing your customer in after reading an article you’ve put the odds in your favor of getting a sale because they’ve gotten to trust you because an article has your personality in it and you can gain more trust because of it. So I suppose you could call your article a pre-sale or a soft sell rather a website screaming… buy me!… buy me! … written all over it.

Also remember if your visitor has come from an article rather than a click thru from some banner ad or adword ad they now have an easier chance of getting back to your site because they remember you from the article.

And also as a side note… if your article is good quality it’ll probably get passed from one person to another (You never heard anyone say “Hey I saw a great banner ad today you should have seen it!…. or here’s a copy of it! .. But… this can happen to articles!”)

That concludes today’s lesson, and remember if you do write a good article it’ll get passed around and around and who know it may be around when you’re grand kids are surfing the net!

If you have an article drop by http://www.barryjmcdonald.com and give us a copy of it, does article writing work? Join today with all the other thousands of writers that think it does.

Orange Experiences Boom in Subscription and Data Usage

May 22nd, 2009

The fifth Digital Media Index was made public by Orange recently. It reveals a big boost in the provider’s business with an increase in both the number of subscriptions, as well as data usage in the mobile broadband segment.

In the last one year, Orange’s dongle subscriptions have increased by more than 500%. There are almost 4 million Orange customers now, who access the internet through either a mobile broadband dongle or a 3G-enabled device.

Since there is a rise in the number of mobile broadband customers, there is obviously a rise in the data usage as well. The usage has gone up by an astounding 4,125%, making the average monthly total close to 380,000 gigabytes. Analysts from Orange believe that the customers’ demands for easy and convenient access to the internet all the time is the main reason for the boost in the company’s business. The rise in the popularity of the pay as you go internet dongle indicates consumers favour the flexibility and ease of use that mobile broadband can now offer.

Paul Jevon, Orange’s Director of products, portals and services said that the Digital Media Index clearly reveals that we have entered the mobile data age. Customers are constantly enjoying good quality internet services with quick access to an ever-increasing quantity of data.

He also mentioned that an upsurge in the number and kinds of mobile applications and new embedded mobile broadband laptops would increase the usage even more in the near future.