Won Me

When trying to sell a car dealer your products or services most sales are lost because of these 3 reasons.

The main reason that your sales are not where they should be is because most dealers never receive your message. Unless you are a huge company with an advertising budget in the millions most dealership owners and general managers will never see your message. Car Dealers are constantly bombarded with everything from window decals to water filtration systems and averages state that your prospect will have to see your message at least 7 times before they will have a favorable opinion about your products and services. How many times are your dealers seeing your message?

Another important point that happens in most campaigns is the message is too long. You must have copy that gets right to the point. If your message is 7 pages long and requires the prospect to spend 15 minutes reading it chances are they wont. Take a look at the length and see what points you really need to make. Most marketing and sales agents make the mistake of tyring to sell the prospect with their copy and adding in every little feature and benefit about their product. Instead offer a teaser approach and get them to contact you for additional information. This will allow you to focus on hot prospects while testing your marketing message.

The final reason that most campaign fail is not using enough marketing mediums to contact your prospect. We all know that an appointment with the decision maker offers the best opportunity to sell your product or service, but in the automotive marketing world we all know that is next to impossible. With the phone being the next best followed by direct mail and internet marketing. You must make an effort to use every form to reach your dealers. How many are you currently using?

If you incorporate these ideas into your current sales and marketing campaigns your sales and profits will explode and If you need the most exclusive automotive direct mail and marketing list with complete contact information on 21,545 Auto Dealers for only $297 visit: http://www.AutoDealerList.com

Gus Skarlis is regarded as one of the top automotive marketing and sales trainers in the country. With over 12 years experience his methods and techniques have made dealers and companies millions of extra dollars in sales and profits. His exclusive database includes complete contact information on 21,545 Automotive Dealers. To contact Gus directly call: 702-491-7251 or you can visit his site at: www.AutoDealerList.com

When you started your home based business you were probably very clear on why it was that you wanted to start that journey. You were tired of leaving your children in day care, tired of reporting to someone else, tired of not earning enough to pay the bills, or, you saw a great opportunity and you just wanted in on it. Knowing your WHY is what generally starts you on your journey. Knowing your WHO, however, is what guides you down your path of success. If you don’t know your WHO you really gain nothing.

In developing your WHO you need to know that………..

YOU ARE UNIQUE

There is no one else in the world like you. All your contributions to the world are unique to you.

YOUR BUSINESS IS UNIQUE

No one else can run your business like you can. You can try to duplicate someone else’s actions or success, but your business will ALWAYS be unique to you.

NOW IS UNIQUE

Never before have we lived “right now”. Right now has never happened before.

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Let’s look at YOU. Here are some questions to ask yourself:

- Why are you unique?
- What sets you apart from others?
- What do you want it to be that sets you apart?
- What do you want to have been said about you when it is all
said and done?

This is the most important aspect of developing your business.
If you know “WHO” you are it can give you the strength you need
to get through all aspects of your business.

Let’s break it down into the “Four V’s”. This is a concept H. Dale Burke developed from Less is More Leadership.

VOICE

What voice do you listen to?

VISION

What is the big picture of your life? Not what you will be doing in a year or five, but at the end of the line?

VALUES

What core values do you have that are unshakeable?

VITAL RELATIONSHIPS

What relationships do you have your life that support your VOICE, VISION and VALUES?

I will be transparent and share some of my V’s. Remember, these are MY personal V’s. They could be very different from yours.

VOICE - God, my husband, and I have one business mentor that always comes to mind when I am communicating. I respect their tone, style and integrity.

VISION - I have based my life on Proverbs 31:25-26 Strength and
dignity are her clothing, And she smiles at the future. She opens her mouth in wisdom, And the teaching of kindness is on her tongue.

VALUES - I have broken this up in an acronym. I write this at the top of my calendar each week.

G - racious - I want to teach Grace and give it
R - elevent - In touch with the real world and help those in it
A - uthentic - Both in person and in practice
C - aring - To all I come across
E - xcellence - Do my best in all endeavors

VITAL RELATIONSHIP - I have made a list of those that I MUST make a priority in my life.

God
Husband
Children
Family
Specific Friends

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Let’s look at your “IT”.

- Why is YOUR business unique?
- What is it you want to offer people and focus on?
- What do you want your expertise to be?

Your IT is based on your life experiences and interests. Look for and advertise to those in this niche arena.

Educate yourself in that niche area so you have more to offer
people.

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Let’s look at your NOW!

You can learn from the past and you can hope for the future, but we are living right NOW. Do not get caught up in what has happened or what might happen but focus on what you can change and do right now and then DO IT! Don’t wait for life to line up perfectly…..it never will.

Gail Wahl owns a successful home based business with Mia Bella Gourmet Candles. http://www.homewithsoy.com Within three months of beginning her business her site was on the front page of the search engines and has remained there for over a year.